Not gonna lie. My heart is beating a little bit faster after reading this. I'm trying to calm myself by saying this was written four years ago and she has since gone on to open another store in LA! And that our locale will most likely not be dealing with NYC rents. Not that that helps much now-a-days.
Anyway, it's an awesome article, one that Nicole and I will definitely be referencing, I'm sure. Thanks New York Magazine!